{"id":3779,"date":"2025-12-07T20:10:42","date_gmt":"2025-12-07T19:10:42","guid":{"rendered":"https:\/\/zpmpan.ur.edu.pl\/?p=3779"},"modified":"2025-12-07T20:17:01","modified_gmt":"2025-12-07T19:17:01","slug":"technologie-medialne-w-rozwoju-czlowieka-i-cywilizacji-od-tam-tamow-do-chatagpt-i-ai","status":"publish","type":"post","link":"https:\/\/zpmpan.ur.edu.pl\/?p=3779","title":{"rendered":"Technologie medialne w rozwoju cz\u0142owieka i cywilizacji. Od tam-tam\u00f3w do ChataGPT i AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3779\" class=\"elementor elementor-3779\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da4069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da4069\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a76d88\" data-id=\"9a76d88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab424e elementor-widget elementor-widget-text-editor\" data-id=\"cab424e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Technologie medialne w rozwoju cz\u0142owieka i cywilizacji. Od tam-tam\u00f3w do ChataGPT i AI<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-109c275 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"109c275\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf04b70\" data-id=\"cf04b70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db946b elementor-widget elementor-widget-image\" data-id=\"1db946b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"646\" height=\"1024\" src=\"https:\/\/zpmpan.ur.edu.pl\/wp-content\/uploads\/2025\/12\/tamtam-646x1024.jpg\" class=\"attachment-large size-large wp-image-3780\" alt=\"\" srcset=\"https:\/\/zpmpan.ur.edu.pl\/wp-content\/uploads\/2025\/12\/tamtam-646x1024.jpg 646w, https:\/\/zpmpan.ur.edu.pl\/wp-content\/uploads\/2025\/12\/tamtam-189x300.jpg 189w, https:\/\/zpmpan.ur.edu.pl\/wp-content\/uploads\/2025\/12\/tamtam-768x1218.jpg 768w, https:\/\/zpmpan.ur.edu.pl\/wp-content\/uploads\/2025\/12\/tamtam-969x1536.jpg 969w, https:\/\/zpmpan.ur.edu.pl\/wp-content\/uploads\/2025\/12\/tamtam.jpg 1067w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b73fa9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b73fa9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a10ff7\" data-id=\"1a10ff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-645fd31 elementor-widget elementor-widget-text-editor\" data-id=\"645fd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wa\u017cn\u0105 pozycj\u0105 na rynku ksi\u0119garskim jest ksi\u0105\u017cka Pana Profesora Tomasza Goban-Klasa, <em>Technologie medialne w rozwoju cz\u0142owieka i cywilizacji. Od tam-tam\u00f3w do ChataGPT i AI<\/em><\/p><p>Pan Profesor <strong>Tomasz Goban-Klas<\/strong>, jest socjolog i medioznawca. Profesor zwyczajny Wy\u017cszej Szko\u0142y Informatyki i Zarz\u0105dzania w Rzeszowie. Profesor emerytowany Uniwersytetu Jagiello\u0144skiego. Za\u0142o\u017cyciel Katedry Komunikowania i Medi\u00f3w Spo\u0142ecznych UJ. By\u0142 profesorem w Instytucie Studi\u00f3w Europejskich w Wiedniu, dyrektorem Polish Academic Information Center Uniwersytetu w Buffalo, stypendyst\u0105 Sorbony oraz visiting professor Uniwersytetu Stanforda. Autor wielu ksi\u0105\u017cek, m.in. Wartki nurt medi\u00f3w. Ku nowym formom \u017cycia spo\u0142ecznego. Pisma 2000\u20132011 (2011), Media i komunikowanie masowe. Teorie i analizy prasy, radia, telewizji i Internetu (wyd. 2, 2020).<\/p><p>Poni\u017cej opinie recenzent\u00f3w (wybrane fragmenty):<\/p><p>\u201eTytu\u0142 cz\u0119\u015bci trzeciej \u2013 <em>Mediatyzacja wszystkiego, wsz\u0119dzie, wszystko na raz, na dobre i na z\u0142e<\/em> \u2013 to kwintesencja obszernego wyk\u0142adu, a zarazem sygna\u0142 ludzkiej bezradno\u015bci wobec napieraj\u0105cej si\u0142y medi\u00f3w. W warstwie naukowej zjawisko mediatyzacji zosta\u0142o om\u00f3wione wszechstronnie i na przyk\u0142adach zrozumia\u0142ych dla u\u017cytkownika medi\u00f3w i uczestnika sfery publicznej (praca, dom, zarz\u0105dzanie czasem, edukacja czy opieka zdrowotna)\u201d &#8211; <em>P<\/em><em>rof. dr hab. Iwona Hofman, przewodnicz\u0105ca Komitetu Komunikacji Spo\u0142ecznej i Medi\u00f3w Polskiej Akademii Nauk<\/em><\/p><p>\u201eNajnowsza monografia prof. Tomasza Goban-Klasa bardzo ciekawie, syntetyzuj\u0105co i w wysoce erudycyjnym stylu przybli\u017ca obszerne i bogate w wydarzenia dzieje \u015brodk\u00f3w przekazu w uj\u0119ciu historyczno-socjologicznym. Lektur\u0119 tej jak\u017ce istotnej ksi\u0105\u017cki mog\u0119 \u015bmia\u0142o poleci\u0107 wszystkim osobom zainteresowanym genez\u0105 i dynamicznym rozwojem medi\u00f3w masowych, w szczeg\u00f3lno\u015bci studentom kierunk\u00f3w dziennikarskich i pokrewnych oraz doktorantom dyscypliny nauki o komunikacji spo\u0142ecznej i mediach\u201d <em>P<\/em><em>rof. dr hab. Janusz W\u0142odzimierz Adamowski, dziekan Wydzia\u0142u Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego<\/em><\/p><p>W ksi\u0105zce mamy kompedium wiedzy na temt medi\u00f3w uj\u0119ty w nastepuj\u0105ce, bardzo obszerne\u00a0 rodzia\u0142y: Komunikowanie i media; Mediamorfozy i transformacje spo\u0142eczne wielkie okresy zmian medialnych; Mediatyzacja wszystkiego, wsz\u0119dzie, wszystko naraz \u2013 na dobre i na z\u0142e.<\/p><p>Ksi\u0105\u017cka dost\u0119pna \u2013 <a href=\"https:\/\/www.universitas.com.pl\/pl\/ksiazki\/2175-od-tam-tamow-do-chatgpt.html\">link tutaj<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Technologie medialne w rozwoju cz\u0142owieka i cywilizacji. Od tam-tam\u00f3w do ChataGPT i AI Wa\u017cn\u0105 pozycj\u0105 na rynku ksi\u0119garskim jest ksi\u0105\u017cka Pana Profesora Tomasza Goban-Klasa, Technologie medialne w rozwoju cz\u0142owieka i cywilizacji. Od tam-tam\u00f3w do ChataGPT i AI Pan Profesor Tomasz Goban-Klas, jest socjolog i medioznawca. Profesor zwyczajny Wy\u017cszej Szko\u0142y Informatyki i Zarz\u0105dzania w Rzeszowie. Profesor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3779","post","type-post","status-publish","format-standard","hentry","category-publikacje","entry"],"_links":{"self":[{"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=\/wp\/v2\/posts\/3779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3779"}],"version-history":[{"count":4,"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=\/wp\/v2\/posts\/3779\/revisions"}],"predecessor-version":[{"id":3787,"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=\/wp\/v2\/posts\/3779\/revisions\/3787"}],"wp:attachment":[{"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zpmpan.ur.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}